Image credit – Gemma Griffiths Photography
In the fast-paced world of website design, Emily Lewis has carved out a unique niche with her company TwoFold by combining her passion for interior design with her expertise in digital marketing to create bespoke websites for interior designers and architects. Since its inception in January 2023, TwoFold has rapidly gained recognition for its distinctive approach and high-quality services.
Emily’s journey to entrepreneurship began when she decided to leave her job in marketing, driven by the desire to create something of her own. Before taking the plunge and launching TwoFold, she sought guidance and support from The Prince’s Trust through their Enterprise programme and Business Wales. These resources equipped her with the foundational knowledge and confidence needed to embark on her new venture.
Image credit – TwoFold
One of Emily’s key strengths lies in her ability to create streamlined processes and utilise online tools to enhance business efficiency. This focus on operational excellence ensures that her clients enjoy a straightforward and stress-free experience, a hallmark of TwoFold’s service. By building websites exclusively on the Squarespace platform, Emily empowers her clients to easily update their sites as needed, offering a blend of professional design and user-friendly functionality.
Initially, TwoFold’s services were targeted towards a broad range of businesses. However, a pivotal moment of clarity led Emily to narrow her focus. Realising her genuine passion for interior design, she decided to specialise in creating websites for interior designers and architects. This strategic shift not only aligned with her personal interests, but also allowed her to leverage her marketing skills to help clients showcase their portfolios and effectively attract new enquiries.
Image credit – TwoFold
The websites crafted by TwoFold go beyond their functionality as digital platforms to act as reflections of each client’s unique aesthetic and professional identity. Emily’s keen eye for aesthetics and her understanding of the interior design industry enable her to create sites that truly resonate with the vision of her clients. As a remote business, TwoFold can collaborate with clients nationwide, bringing their creative projects to life regardless of geographical boundaries.
Emily’s journey with TwoFold is a testament to her dedication, creativity, and business acumen. Her ability to identify a niche market and cater to its specific needs has set TwoFold apart in the competitive world of website design. As she continues to grow her business, Emily remains committed to delivering exceptional service and helping interior designers and architects present their work in the best possible light.
For more information or to book a call, visit twofold-studios.com
Contact details
Name: Emily Lewis
Email: emily@twofold-studios.com
