Credit: Pasture Cardiff

The Pasture Restaurant group has recently been awarded the 3-star ‘Food Made Good’ Rating from the Sustainable Restaurant Association (SRA), marking its status as the first independently owned restaurant in Wales to secure this achievement

Pasture restaurants combine fire-based cooking and incredible local ingredients. In-house butchers are handpicked and prepare the very best meat from selected local farms raising grass-fed cattle. The Pasture team of chefs then take this meat and cook modern dishes that change with the seasons. 

At the centre of the Pasture Restaurant group is 35-year-old Chef and Owner, Sam Elliot. The restaurant group comprises two restaurants in Bristol and two in Cardiff, with a third in Bristol restaurant opening in 2024 and a new restaurant opening in the city centre of Birmingham next year.

Credit: Pasture Cardiff

Since founding Pasture in 2018, Sam has made it a passion of his to work closely with local suppliers and operate in responsible ways. Under Sam’s guidance, Pasture has scored exceptionally high in all three categories, environment, Sourcing, and Society,  assessed by the SRA to achieve the ‘Food Made Good’ rating.

Pasture received a commendation for its extensive measures to combat food waste, including on-site composting and recycling of used cooking oil. The careful selection of sustainably sourced cooking charcoal and suppliers committed to eco-friendly practices further bolstered its environmental stance.

Maintaining transparent relationships with local suppliers has been a key highlight, alongside operating its farm, Buttercliffe Farm, near Bristol. This farm serves as a hub for cultivating heritage produce and educating staff on provenance and seasonality.

Pasture’s dedication to wider society shone through its collaborations exclusively with like-minded suppliers. Additionally, the restaurant channels profits from filtered water sales into supporting local charities focused on homelessness and mental health issues.

Sam Elliott shared his delight in achieving this rating stating, “My vision for Pasture was always to champion the best possible produce made in the best possible way, so it feels great to have our efforts officially recognised. The Sustainable Restaurant Association awards its Food Made Good rating to restaurants that meet a very specific set of criteria, and we are very pleased to have achieved the maximum three-star rating. It means the world to the whole team, who all work exceptionally hard to make Pasture what it is.

Pasture’s Head of Culture and Sustainability Alec Wilkinson added, “To achieve this rating meant going through an extensive deep dive of our whole operation – but through such a rigorous process, we’ve been able to accurately evidence our commitment to sustainability for the first time. We’ve also seen this have a knock-on effect on our staff who are coming to us with new ideas – and also with producers in our supply chain; many of those we work with are now looking at ways to improve, formalise or communicate their own sustainable actions and commitments moving forwards, which is great to see.”

Juliane Caillouette Noble, Managing Director at the Sustainable Restaurant Association said, “The Sustainable Restaurant Association is delighted to award Pasture with a three-star rating in the 2023 Food Made Good Standard. Our comprehensive, rigorous, and holistic certification assesses the sustainability of hospitality businesses across their entire operations, from transparent and responsible sourcing practices right through to the culture they create for their staff. A three-star accreditation is a truly incredible achievement and indicative of an outstanding dedication to sustainability from the entire team at Pasture.”

Pearl Costello is the Sustainable Food Places Coordinator at FoodCardiff – the city’s rapidly growing food partnership, and the organisation behind the campaign to make Cardiff one of the UK’s most sustainable food places by 2024 (find out more). She added, “It is wonderful to see the first independent restaurant in Wales with a 3* SRA accreditation based right here in the capital city. Cardiff has a growing ‘good food movement’ and the hope is that where Pasture has set this example, more local restaurants will soon follow.”

To find out more about the Pasture Restaurant group, visit:

Author WCS

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