The Italian Trade Agency, along with the Italian Meat Manufacturers’ Association (ASSICA) and the Italian Deli Meats Promotion Institute (IVSI), will host a Masterclass on the utilisation of Italian cured meats at Coleg Y Cymoedd on June 17th from 11am to 3pm.

For the first time, The Italian Trade Agency, the Governmental Agency that supports the business development of Italian companies abroad, has chosen Cardiff to kick off this international promotional project. The event is aimed at students, Welsh trade operators, importers, distributors and aspiring chefs.

The discussion will focus on the sustainability of the production processes of these cured meats and attendees will witness an incredible cooking show featuring the best of what Italian produce has to offer.

The ASSICA “Sustainability Programme” is both a declaration of intent and a pragmatic form of accountability that can be synthesised into 5 main goals, 48 best practices and 35 concrete commitments, thus shedding light on the ‘change of pace’ that the Italian deli meat sector has been adopting and experiencing for some time. 

ASSICA, in collaboration with IVSI, aims to help its member companies measure their environmental and social impact, aligning with the Agenda 2030 Sustainable Development Goals (SDGs). The program focuses on addressing economic, social, institutional, and environmental challenges concurrently. It emphasises raising awareness and proactive engagement within the sector towards sustainable development. The initiative evaluates ASSICA’s actions for sector companies, notably “Best Practices” implemented by these companies and ASSICA’s concrete commitments to promote sustainability.

Davide Calderone, Director of ASSICA, emphasises the need for promoting sustainable development in the sector, stating that their mission is expanding to raise companies’ sustainability profiles. With ongoing training and initiatives, ASSICA, supported by IVSI, is facilitating this shift towards environmental, economic and social sustainability. Calderone asserts that sustainable development is now the guiding principle for the association and sector companies.

Giovanni Sacchi, Director of ITA London: “The Italian Trade Agency is delighted to head to Cardiff with ASSICA, Sustainability Project campaign, showcasing the importance that sustainability and tradition play in Italian Cuisine. The United Kingdom is a strategic partner for Italy: in 2023 Italy exported almost 4 billion pounds of agri-food, drinks and tobacco products to the UK, with an increase of 7% compared to the previous year.”

The event is free of charge but availability is limited, so reserve your spot now! To register, email or call 07951199169.

Author WCS

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