As a young female founder and CEO, Georgia ‘Geo’ Collins is dancing up a storm; empowering women, cultivating a community of dancers and giving back to her community in incredible ways. 

Since she was a child, Georgia has been immersed in the world of dance and after receiving a First Class honours at Laban Conservatoire of Music and Dance, she followed in her mother’s footsteps to become a dance teacher. But, it was in 2018 that she discovered her love for teaching in heels, leading to the creation of Heels Empowerment.  

“Being a woman, I know how easy it is to be judged by society for dancing in a sexual way.” Says Georgia. “So, my goal was to create a safe environment for women to express their sensuality.” Since founding Heels Empowerment, Georgia has grown the team into seven members of staff who are all on a mission to empower people through dance. Her impact and message have been spread far and wide and classes now take place multiple times a week in Cardiff and Bristol. An amazing community of people who keep fit, have fun and are empowered to feel confident and comfortable in their skin has been formed thanks to Georgia and her team of instructors. 

But, that’s not all. Alongside growing Heels Empowerment to an incredible community of more than 700 women, Georgia has recently launched a new business, Empowerment Entertainment, as well as running large charity and community events. 

In the past 18 months, Georgia has helped to orchestrate two charity balls for Welsh Women’s Aid. Both events raised a huge total of £14k and made sure to champion female-led businesses in Cardiff. Heels Empowerment also raised £4k for Breast Cancer Now at an incredibly popular dancing event. This summer, they’ve set their sights on organising an ‘Empowerment Festival’, focused on self-love, confidence building and empowering women.

To find out more about Heels Empowerment, visit their website at 

Author WCS

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