Art, design and creative students from across Wales, England and Scotland have the chance
to showcase their talents, with the opportunity to design the official posters for the historic
2027 Grand Départs of the Tour de France and Tour de France Femmes avec Zwift.
Launched as part of the Grand Départ GB’s JOY social impact programme, students enrolled
on art, design, graphics, creative and photography courses at further and higher education
institutions across the local authority areas hosting each of the six stages can enter a
competition that will ultimately select the official poster for the 2027 edition of each race.
It is a long-standing tradition that each edition of the Tour de France and Tour de France
Femmes avec Zwift is represented by its own unique official poster, unveiled each October
in Paris as part of ASO’s official route presentation for the following year’s races. As proud
hosts of the 2027 Grand Départ, Britain has the honour of designing both posters – and Grand
Départ GB is extending that opportunity to students.
This once-in-a-lifetime opportunity will showcase the skills of UK-based designers at the
world’s biggest annual sporting spectacle, when it comes to Britain in July 2027, marking the
first occasion that both races have begun from the same country outside of France.
Used across the entire event, the artworks will be seen by millions, both on the roadside and
worldwide, with the artwork being used by race organisers the Amaury Sport Organisation
(ASO) across promotional materials, digital advertising and much more, making for an
incredible opportunity for two students to truly go global with their work.
The competition is the first part of the JOY programme’s Arts & Culture strand to go live, with
further opportunities for different communities to get involved and celebrate the Grand
Départs creatively to follow.
An expert panel, headed by award winning artist Lucy Pittaway will judge the submissions.
Shortlists for both the Tour de France and Tour de France Femmes avec Zwift will be put
forward by the Grand Départ GB 2027 panel to ASO, who will select the final winners for each
race and then work with them to develop their designs ahead of the October reveal in Paris.
In addition to having their work showcased across the Grand Départs, both winning designers
will be invited to Paris in October 2026 for the official unveiling of their work during ASO’s
route presentation of the 2027 races and enjoy a hospitality experience at one of next year’s
British stages.
The competition will open from Monday 4 May until 5pm on Friday 26 June 2026. Full
details, including terms and conditions and how to enter, are available at
www.letourgb.com/poster-competition
To find out more and stay up to date with the 2027 Grand Départs, including more information
opportunities to volunteer, ahead of the opening of volunteer registration at the end of May
2026, visit https://www.letourgb.com/
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