Experiencing The Future With EE


TV and radio presenter Jason Mohammad unveiled the groundbreaking first-of-its-kind EE experience store on Queen Street on 17th July, captivating visitors with its unique offerings. The ribbon-cutting, gift bags and exclusive in-store deals, including sought-after Beats Bluetooth earphones, left attendees in awe. This concept aims to revolutionise the traditional phone shop, immersing shoppers in a realm of technological marvels. Four meticulously curated experience zones showcase cutting-edge innovations.


The Welcoming Zone entices passersby with changeable storefront displays, offering glimpses of upcoming product launches. The Gaming Zone invites enthusiasts to indulge in the latest games and consoles, igniting their passion for virtual excitement. Base Camp provides a swift two-hour repair and complimentary tea or coffee, catering to customers on whatever network. Tech Live beckons shoppers to explore the latest innovations and engage with experts. Retail director, Asif Aziz OBE, has said “Our vision is for each of our EE stores to be so much more than a traditional phone shop. We know that our customers want innovative and exciting retail experiences that give them a reason to visit time and time again.”


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Author WCS

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